Strategies adopted by Accor Hotels in Brazil between 1974 and 2006

Authors

  • Yákara Vasconcelos Pereira Faculdade Boa Viagem
  • Eduardo de Aquino Lucena Universidade Federal de Pernambuco

DOI:

https://doi.org/10.11606/issn.1984-4867.v20i1p48-69

Keywords:

strategy formation process, hospitality, Accor Hotels.

Abstract

The problem that motivated this research was to understand how the formation of strategies from Accor Hotels in Brazil between 1974-2006 occurred. Trying to discover the perspectives from the responders about the phenomenon in investigation a qualitative case study was developed. Thirteen managers who acted in the strategic management of the organization were interviewed. The analysis of the data contained the description and interpretation of the different aspects of the phenomenon investigated. Important events were identified and also seven phases during the development of the organization in Brazil. It was observed that the process of forming corporate strategies occurred predominantly through the planning mode. It was also noticed that the major part of the investigated process fits itself in the logical incrementalism approach.

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Author Biographies

  • Yákara Vasconcelos Pereira, Faculdade Boa Viagem
    Graduada e mestre em administração pela UFPE, professora da Faculdade Boa Viagem.
  • Eduardo de Aquino Lucena, Universidade Federal de Pernambuco
    Doutor em engenharia de produção pela UFSC, professor da UFPE.

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Published

2009-04-01

Issue

Vol. 20 No. 1 (2009)

Section

Articles

License

Authors retain the copyright and grant the journal the right of first publication, with the work simultaneously licensed under the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0), allowing the sharing of the work with recognition of its authorship and initial publication in RTA. 

How to Cite

PEREIRA, Yákara Vasconcelos; LUCENA, Eduardo de Aquino. Strategies adopted by Accor Hotels in Brazil between 1974 and 2006. Revista Turismo em Análise, São Paulo, Brasil, v. 20, n. 1, p. 48–69, 2009. DOI: 10.11606/issn.1984-4867.v20i1p48-69. Disponível em: https://revistas.usp.br/rta/article/view/14172.. Acesso em: 21 may. 2024.