The hospitality and courtesy in Brazil: the country perceived by foreigners

Authors

  • Carlyle Tadeu Falcão de Oliveira EBAPE; FVG; Observatório de Inovação do Turismo
  • Paulo Emílio Matos Martins FGV; Programa de Estudos de Administração Brasileira

DOI:

https://doi.org/10.11606/issn.1984-4867.v20i2p196-209

Keywords:

hospitality, cordiality, personalism, Iberian heritage, tourism.

Abstract

The central theme of this essay is the cultural trait of 'cordiality' present on brazilian, according to Sergio Buarque de Holanda's sense, as one of the main motivations for foreign tourists travel to Brazil. Using a panoramic view of the world tourist market and the low participation of the country in it, this study seeks an explanation about this motivating factor through the theory of Holland's "cordial man", also mentioned in Gilberto Freyre's, Jose Carlos Reis's works and in many other interpreters of Brazil. Finally, this article suggests that such "hospitality", referred by foreign visitors, comes from the cordiality mentioned before and it may well be a differentiation factor for policy development to the tourism sector.

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Author Biographies

  • Carlyle Tadeu Falcão de Oliveira, EBAPE; FVG; Observatório de Inovação do Turismo
    Mestre em Administração Pública (FGV-EBAPE), MBA em Gestão Empresarial (FGV-Management),
    Especialista em Planejamento e Gestão em Turismo Ambiental e Cultural (UNIRONDON), Engenheiro Civil
    (UGF), Pesquisador do Núcleo de Turismo da FGV-EBAPE, Coordenador do Observatório de Inovação do Turismo (FVG-EBAPE).
  • Paulo Emílio Matos Martins, FGV; Programa de Estudos de Administração Brasileira
    Doutor em Administração de Empresas (EAESP-FGV), Mestre em Administração Pública (EBAP-FGV),
    Engenheiro Mecânico (UFPA), Professor Titular e Coordenador do Programa de Estudos de Administração
    Brasileira (EBAPE-FGV).

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Published

2009-08-01

Issue

Vol. 20 No. 2 (2009)

Section

Articles

License

Authors retain the copyright and grant the journal the right of first publication, with the work simultaneously licensed under the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0), allowing the sharing of the work with recognition of its authorship and initial publication in RTA. 

How to Cite

OLIVEIRA, Carlyle Tadeu Falcão de; MARTINS, Paulo Emílio Matos. The hospitality and courtesy in Brazil: the country perceived by foreigners. Revista Turismo em Análise, São Paulo, Brasil, v. 20, n. 2, p. 196–209, 2009. DOI: 10.11606/issn.1984-4867.v20i2p196-209. Disponível em: https://revistas.usp.br/rta/article/view/14181.. Acesso em: 21 jul. 2024.