Internet in the hotel sector: an approach from an entrepreneur and tourist point of view

Authors

  • Nelsio Rodrigues de Abreu Universidade Federal de Alagoas; Faculdade de Economia, Administração Contabilidade
  • Renata Francisco Baldanza Universidade Federal de Alagoas; Instituto de Ciências, Humanas, Comunicação e Artes

DOI:

https://doi.org/10.11606/issn.1984-4867.v20i3p427-445

Keywords:

marketing, internet, tourism, strategies.

Abstract

The objective of this paper was to study the utilization of the Internet as a strategic marketing instrument by hotel sector entrepreneurs in the city of Maceió. The methodology used was exploratory descriptive research, where quantitive data was collected using structured questionnaires given to hotel sector entrepreneurs and tourists, which received statistical treatment (descriptive and factorial analysis) and was tabulated and processed through SPSS software. Information was obtained from the entrepreneurs about the use or not of the internet as a strategic instrument. The Internet itself was used in the case of tourists using an on-line questionnaire with a view to only reaching those who access the internet to obtain information about tourism. The results which were obtained show that some entrepreneurs are still not adequately exploring the potentiality of the Internet and that tourists are using the Internet as one more channel for the purchase of tourist products/services.

Downloads

Download data is not yet available.

Author Biographies

  • Nelsio Rodrigues de Abreu, Universidade Federal de Alagoas; Faculdade de Economia, Administração Contabilidade
    Doutor – Professor e Pesquisador da Faculdade de Economia, Administração Contabilidade – FEAC da Universidade Federal de Alagoas – UFAL.
  • Renata Francisco Baldanza, Universidade Federal de Alagoas; Instituto de Ciências, Humanas, Comunicação e Artes
    Mestre – Professora e Pesquisadora do Instituto de Ciências, Humanas, Comunicação e Artes – ICHLA da Universidade Federal de Alagoas – UFAL.

Downloads

Published

2009-12-01

Issue

Vol. 20 No. 3 (2009)

Section

Articles

License

Authors retain the copyright and grant the journal the right of first publication, with the work simultaneously licensed under the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0), allowing the sharing of the work with recognition of its authorship and initial publication in RTA. 

How to Cite

ABREU, Nelsio Rodrigues de; BALDANZA, Renata Francisco. Internet in the hotel sector: an approach from an entrepreneur and tourist point of view. Revista Turismo em Análise, São Paulo, Brasil, v. 20, n. 3, p. 427–445, 2009. DOI: 10.11606/issn.1984-4867.v20i3p427-445. Disponível em: https://revistas.usp.br/rta/article/view/14194.. Acesso em: 15 may. 2024.