Competitive strategies for tourism businesses: a study in the hotel sector of a coastal city in Brazil

Authors

  • Cláudia Fabiana Gohr Universidade Federal da Grande Dourados - MS
  • Luciano Costa Santos Universidade Federal Grande Dourados - MS

DOI:

https://doi.org/10.11606/issn.1984-4867.v21i2p297-319

Keywords:

competitive strategies, tourism, hotel sector.

Abstract

The theme of strategies has been a subject that is increasingly in evidence in organizational studies. Tourism research has not been different, although much of the literature present studies related to strategies aimed at developing tourism destinations. The objective of this article is to identify strategies adopted by the hotel sector in a Brazilian coastal city with an elevated tourism flow. The research was characterized as a descriptive case study. The techniques of data collection were the semi-structured interview, the passive observation and the document analysis. The research concluded that the sector uses various types of competitive strategies and these reflect the own structure of the sector.

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Author Biographies

  • Cláudia Fabiana Gohr, Universidade Federal da Grande Dourados - MS
    Doutora em Engenharia de Produção; Professora Adjunta da Universidade Federal da Grande Dourados-MS(UFGD), Faculdade de Administração, Ciências Contábeis e Economia.
  • Luciano Costa Santos, Universidade Federal Grande Dourados - MS
    Doutor em Engenharia de Produção; Professor Adjunto da Universidade Federal da Grande Dourados-MS
    (UFGD), Faculdade de Engenharia.

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Published

2010-08-01

Issue

Vol. 21 No. 2 (2010)

Section

Articles

License

Authors retain the copyright and grant the journal the right of first publication, with the work simultaneously licensed under the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0), allowing the sharing of the work with recognition of its authorship and initial publication in RTA. 

How to Cite

GOHR, Cláudia Fabiana; SANTOS, Luciano Costa. Competitive strategies for tourism businesses: a study in the hotel sector of a coastal city in Brazil. Revista Turismo em Análise, São Paulo, Brasil, v. 21, n. 2, p. 297–319, 2010. DOI: 10.11606/issn.1984-4867.v21i2p297-319. Disponível em: https://revistas.usp.br/rta/article/view/14218.. Acesso em: 21 jul. 2024.