Gastronomic personality and tourism destinations: communication channels evaluation in the gastronomic attractions projection in Brazilian Northeastern

Abstract

This article presents an analysis of the most used communications channels to disseminate the culinary traditions of nine capitals of the Northeast of Brazil. The evaluation was based on data collected by the Projeto Caminhos do Sabor (Paths of Flavor Project) - a joint initiative of the Associação Brasileira de Bares e Restaurantes (Bars and Restaurants Brazilian Association) and the Ministério do Turismo (Ministry of Tourism) - through interviews which were made with the visitors of each one of the cities. The data show that the statement "word-of-mouth" is the main dissemination vector of information and views of the Northeastern culinary.