Use of Mobile Phone Data to Obtain Tourism Information
a new methodological approach applied in the state of Espírito Santo/Brazil
DOI:
https://doi.org/10.11606/issn.1984-4867.v30i3p562-580Keywords:
Tourism, Big Data, Mobile, Domestic tourismAbstract
This article presents the experience of the State of Espírito Santo in obtaining tourist data from information on the use of mobile telephony. The technological advancement of the mobile communications industry, the increase in penetration rates in the markets, whether developed or under development, have made mobile phones a daily part of life. Worldwide, there is a growing number of tourism-related surveys that use mobile data. In this sense, the main objective of this study is to present the methodology used to obtain and analyze tourist data of domestic trips, through Big Data from mobile phone records in the State of Espírito Santo, Southeastern Brazil. To this end, the State Secretariat of Tourism of Espírito Santo signed a contract with the company Telefônica Data S.A., using the technology called “Smart Steps”, to carry out tourism surveys in 20 cities and a statewide analysis. The data used correspond to the summer season (January) of the years 2016 and 2017. With the results it will be possible to help and guide the management of tourism.
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