Meca para o turismo de negócios e eventos

Authors

  • Júlio Serson Federação do Comércio do Estado de São Paulo - FECOMERCIO

DOI:

https://doi.org/10.11606/issn.1984-4867.v4i2p81-86

Keywords:

Business travel, convention tourism, São Paulo, tourism potentiality.

Abstract

The text focuses on the Importance of international tourism and tourism in Brazil, based on data from the World Tourism Organization (WTO) and the World Travel and Tourism Council (WITC). It discusses, especifically, tourism issues in the city of São Paulo, stressing its potentiality as a business and convention tourist destination. To achieve that goal, it is necessary to formulate a tourism promotion program, which could be strategically placed in two emission markets - the "southern cone" (Argentina, Paraguay and Uruguay) and Japan - in addiction to the enlarging of the São Paulo Convention and Visitors Bureau strategies and the combined action of public and private sectors.

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Author Biography

  • Júlio Serson, Federação do Comércio do Estado de São Paulo - FECOMERCIO
    Bacharel em Administração pela Fundação Getúlio Vargas de São Paulo. Curso de Especialização em Hotelaria pela Cornell University. Vice-presidente dos Hotéis Vila-Rica. Coordenador de Turismo da Federação do Comércio do Estado de São Paulo.

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Published

1993-11-11

Issue

Vol. 4 No. 2 (1993)

Section

Articles

License

Authors retain the copyright and grant the journal the right of first publication, with the work simultaneously licensed under the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0), allowing the sharing of the work with recognition of its authorship and initial publication in RTA. 

How to Cite

SERSON, Júlio. Meca para o turismo de negócios e eventos. Revista Turismo em Análise, São Paulo, Brasil, v. 4, n. 2, p. 81–86, 1993. DOI: 10.11606/issn.1984-4867.v4i2p81-86. Disponível em: https://revistas.usp.br/rta/article/view/63124.. Acesso em: 18 may. 2024.