Venezuela: influencia de la crisis en el viaje turístico y las políticas de "marketing"

Abstract

The Tourism administration during social crisis fases is more complex or intrincate than during less troublesome moments. The number of pleasure or bussiness trips decreases and, as a consequence, the wealth production. The simulation of foreigners tourists arrivels in Venezuela - during those troublessome periods - indicated that the decrease of temporary trips was clear. It also showed that, the demand for tourism in Venezuela may increase around 6% a year, if the nation star administrating its crisis more properly. It is even awaited that, the touristic wealth ingress will be smaller than during the politic and social balance time, some years ago. There is the need of establishing new politics strategies of marketing and promotion, trying to attract, on a criative way, new market, for example, the domestic tourism.