Imagem do espaço turístico na televisão japonesa
DOI:
https://doi.org/10.11606/issn.1984-4867.v10i2p54-63Keywords:
touristic places, images, cullure, marketing, Japan.Abstract
This article approaches the touristic places and images from the point of view of films produced by Japanese TV. The analysed films include soap operas and programs with various purposes and preset various duration. The use of touristic places and situations transmit and make public the director's archetype, the advertiser's philosophy and concepts of sponsors' values. Concluding, the touristic spaces transmitted by the Japanese TV reflect the Japanese culture and eventually contribute to publish the focalized localities, establishing an important instrument of marketing.Downloads
Download data is not yet available.
Downloads
Published
1999-11-18
Issue
Section
Articles
License
Authors retain the copyright and grant the journal the right of first publication, with the work simultaneously licensed under the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0), allowing the sharing of the work with recognition of its authorship and initial publication in RTA.
How to Cite
IKARI, Luci Tiho. Imagem do espaço turístico na televisão japonesa. Revista Turismo em Análise, São Paulo, Brasil, v. 10, n. 2, p. 54–63, 1999. DOI: 10.11606/issn.1984-4867.v10i2p54-63. Disponível em: https://revistas.usp.br/rta/article/view/63481.. Acesso em: 24 jul. 2024.