Tourism Events: promotions and partnershíps in Brazil

Autores/as

  • Valéria Alves Montes Centro Federal de Educação Tecnológica - CEFET, Maceió.
  • Luzia Neide Menezes Teixira Coriolano Universidade Estadual do Ceará

DOI:

https://doi.org/10.11606/issn.1984-4867.v14i1p40-64

Palabras clave:

events tourism, promotion and partnership, Convention Bureau, Brazil.

Resumen

This paper presents an analysis of the evolution of Events Tourism in Brazil. It shows the importance of events tourism as a new segment, which has been responsible for the valuation and implementation of tourist areas and as a way of correcting the seasonality of flows. It places Brazil amongst the ranks of world events. It shows the role of a Convention Visitors Bureau and International Meeting Association in the promotion of tourist events, the rise of the events market in Brazil, in 1950, with the National Textile Industry Fair (Fenit), and how events became more frequent in the Brazilian capitaIs. It also presents incentives for events held by the Convention Bureau and Brazilian Tourism Agencies, Congress and Events Operators.

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Biografía del autor/a

  • Valéria Alves Montes, Centro Federal de Educação Tecnológica - CEFET, Maceió.
    Professora de Turismo do Centro Federal de Educação Tecnológica (Cefet) de Maceió, Alagoas, Brasil.
  • Luzia Neide Menezes Teixira Coriolano, Universidade Estadual do Ceará
    Professora de Geografia e Turismo na Faculdade Gama Filho e na Universidade Estadual do Ceará - Brasil.

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Publicado

2003-05-15

Número

Vol. 14 Núm. 1 (2003)

Sección

Artículos

Licencia

Los autores conservan los derechos de autor y otorgan a la revista el derecho de primera publicación, con el trabajo simultáneamente licenciado bajo la Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0), lo que permite compartir el trabajo con el reconocimiento de su autoría y publicación inicial en RTA. 

Cómo citar

MONTES, Valéria Alves; CORIOLANO, Luzia Neide Menezes Teixira. Tourism Events: promotions and partnershíps in Brazil. Revista Turismo em Análise, São Paulo, Brasil, v. 14, n. 1, p. 40–64, 2003. DOI: 10.11606/issn.1984-4867.v14i1p40-64. Disponível em: https://revistas.usp.br/rta/article/view/63619.. Acesso em: 9 jan. 2026.