Tourism Events: promotíons and partnershíps in Brazil

Authors

  • Valéria Alves Montes Centro Federal de Educação Tecnológica - CEFET, Maceió.
  • Luzia Neide Menezes Teixira Coriolano Universidade Estadual do Ceará

DOI:

https://doi.org/10.11606/issn.1984-4867.v14i1p40-64

Keywords:

events tourism, promotion and partnership, Convention Bureau, Brazil.

Abstract

This paper presents an analysis of the evolution of Events Tourism in Brazil. It shows the importance of events tourism as a new segment, which has been responsible for the valuation and implementation of tourist areas and as a way of correcting the seasonality of flows. It places Brazil amongst the ranks of world events. It shows the role of a Convention Visitors' Bureau and International Meeting Association in the promotion of tourist events, the rise of the events market in Brazil, in 1950, with the National Textile Industry Fair (Fenit), and how events became more frequent in the Brazilian capitaIs. It also presents incentives for events held by the Convention Bureau and Brazilian Tourism Agencies, Congress and Events Operators.

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Author Biographies

  • Valéria Alves Montes, Centro Federal de Educação Tecnológica - CEFET, Maceió.
    Professora de Turismo do Centro Federal de Educação Tecnológica (Cefet) de Maceió, Alagoas, Brasil.
  • Luzia Neide Menezes Teixira Coriolano, Universidade Estadual do Ceará
    Professora de Geografia e Turismo na Faculdade Gama Filho e na Universidade Estadual do Ceará - Brasil.

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Published

2003-05-15

Issue

Vol. 14 No. 1 (2003)

Section

Articles

License

Authors retain the copyright and grant the journal the right of first publication, with the work simultaneously licensed under the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0), allowing the sharing of the work with recognition of its authorship and initial publication in RTA. 

How to Cite

MONTES, Valéria Alves; CORIOLANO, Luzia Neide Menezes Teixira. Tourism Events: promotíons and partnershíps in Brazil. Revista Turismo em Análise, São Paulo, Brasil, v. 14, n. 1, p. 40–64, 2003. DOI: 10.11606/issn.1984-4867.v14i1p40-64. Disponível em: https://revistas.usp.br/rta/article/view/63619.. Acesso em: 3 jan. 2026.