Marketing management in small hospitality firms

Authors

  • Rivanda Meira Teixeira Universidade Federal do Paraná - UFPR

DOI:

https://doi.org/10.11606/issn.1984-4867.v15i1p22-41

Keywords:

hospitality, small firms, marketing, management.

Abstract

ln Brazil there is a shortage of studies that focuses on management of small tourism firms, in spite of, following the other economic activities; they are majority in the sector. This study has the objective to analyse aspects of marketing management in small hospitality firms located in Sergipe state. Data were collected by personal interviews with thirty business owners, selected by non-probabilistic judgmental sampling criteria. Questionnaire was defined based on two study operational variables: business characteristics and marketing management. Among the conclusions it can be highlighted that in these firms marketing management can be evaluated as technically limited and it is mainly based on the feeling of its owners, which is very usual practice in small businesses.

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Author Biography

  • Rivanda Meira Teixeira, Universidade Federal do Paraná - UFPR
    Doutora em Administração pela Cranfield University, Inglaterra, e Pós-Doutorada em Turismo pela Bournemouth University, Inglaterra, e em Gerenciamento de Pequenas Empresas do Setor Tu­rístico, na University of Strathclyde, Escócia. Docente da Universidade Federal do Paraná

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Published

2004-05-30

Issue

Vol. 15 No. 1 (2004)

Section

Articles

License

Authors retain the copyright and grant the journal the right of first publication, with the work simultaneously licensed under the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0), allowing the sharing of the work with recognition of its authorship and initial publication in RTA. 

How to Cite

TEIXEIRA, Rivanda Meira. Marketing management in small hospitality firms. Revista Turismo em Análise, São Paulo, Brasil, v. 15, n. 1, p. 22–41, 2004. DOI: 10.11606/issn.1984-4867.v15i1p22-41. Disponível em: https://revistas.usp.br/rta/article/view/63686.. Acesso em: 22 jul. 2024.