Strategic vision in tourist activity from the perspective of industry entities and organizations: a study in Natal- RN

Authors

  • Benny Kramer Costa Universidade de São Paulo, Escola de Comunicações e Artes - ECA/USP
  • Carla Maria Muniz Faculdade de Natal - FAL (RN)
  • Adalberto Américo Fischmann Universidade de São Paulo, Faculdade de Economia, Administração e Contabilidade.
  • João Paulo Siqueira Universidade Cidade de São Paulo - UNICID

DOI:

https://doi.org/10.11606/issn.1984-4867.v17i3p56-74

Keywords:

strategy, future, tourism, vision and organizations.

Abstract

This article discusses how entíties of to the tourist are a in Natal (RN) consider future's impact and its relation to their strategies. The theoretical aspects of the future's foresight are introduced and the results of a case study, with a field research undertaken with the managers of government
institutions, private organizations and universities, all of them from Natal
(RN). The study unveiled that the managers of these institutions are concerned with strategic issues and are aware of the necessity of an efficient planning for the construction of their desired future, but only try to keep their status quo and past achievements, without a truly effective preoccupation with the future. The conclusion is that in those organizations there is no shared vision of the future, due to factors like the lack of a common understanding to their own activity and to the different perceptions of what is being done to face de future's challenges.

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Author Biographies

  • Benny Kramer Costa, Universidade de São Paulo, Escola de Comunicações e Artes - ECA/USP
    Doutor em Administração pela FEA/USP; professor do Curso de Turismo da ECA/USP.
  • Carla Maria Muniz, Faculdade de Natal - FAL (RN)
    Mestre em Administração pela UFRN; professora e coordenadora da pós-graduação da Faculdade de Natal- FAL.
  • Adalberto Américo Fischmann, Universidade de São Paulo, Faculdade de Economia, Administração e Contabilidade.
    Doutor em Administração pela FEA-USP; professor titular de Administração da FEA-USP.
  • João Paulo Siqueira, Universidade Cidade de São Paulo - UNICID
    Doutor em Administração pela FEA/USP; professor da Universidade Cidade de São Paulo.

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Published

2006-12-23

Issue

Vol. 17 No. 3 (2006)

Section

Articles

License

Authors retain the copyright and grant the journal the right of first publication, with the work simultaneously licensed under the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0), allowing the sharing of the work with recognition of its authorship and initial publication in RTA. 

How to Cite

COSTA, Benny Kramer; MUNIZ, Carla Maria; FISCHMANN, Adalberto Américo; SIQUEIRA, João Paulo. Strategic vision in tourist activity from the perspective of industry entities and organizations: a study in Natal- RN. Revista Turismo em Análise, São Paulo, Brasil, v. 17, n. 3, p. 56–74, 2006. DOI: 10.11606/issn.1984-4867.v17i3p56-74. Disponível em: https://revistas.usp.br/rta/article/view/63756.. Acesso em: 15 jun. 2024.