Analysis of Strategic Management Tool for Family Hotels: study of four organizations in the Brazilian Southern tourist Highland Region

Abstract

Although common, the management of companies based on performance and results is not simple and easy task. In the field of corporate strategy, appropriate management tools are critical to organizational performance. The aim of this study was to analyze the strategic tools of family management hotel companies in the Brazilian Southtern Highland Region. Approaches to strategic management and management in hospitality form the theoretical basis for the article. The research is qualitative and exploratory. As a case study objects were chosen: a Hotel in Caxias do Sul, a Hotel in Gramado, a hostel in San Francisco de Paula, and a hostel in Bento Gonçalves. The Hotel is classified as executive, and the hostels as luxury. The analysis was by means of direct observation, non-participation and interviews with the application of instrument with 18 open questions to the managers. It was concluded that a largest application of strategic management tools by managers would optimize results and provide more competitive advantages to the family hotel companies analyzed.