Propaganda turística no Brasil

Authors

  • Beatriz Helena Gelas Lage Universidade de São Paulo, Escola de Comunicações e Artes

DOI:

https://doi.org/10.11606/issn.1984-4867.v1i2p78-84

Keywords:

Tourism, medium of mass communication, advertising. Mass communication, tourism. Advertising, tourism.

Abstract

The study analyses empirically the importance and influence of the advertising as a medium of mass communication in the Brazilian tourist market; and, suggests its intensification as part of a strategic plan which has the growth and economic development of the tourism in the country as its prime objective.

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Author Biography

  • Beatriz Helena Gelas Lage, Universidade de São Paulo, Escola de Comunicações e Artes
    Livre-Docente e Professor Associado do Curso de Turismo da ECA/USP. Presidente da Comissão de Coordenação do Curso de Turismo da ECA/USP.

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Published

1990-11-28

Issue

Vol. 1 No. 2 (1990)

Section

Articles

License

Authors retain the copyright and grant the journal the right of first publication, with the work simultaneously licensed under the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0), allowing the sharing of the work with recognition of its authorship and initial publication in RTA. 

How to Cite

LAGE, Beatriz Helena Gelas. Propaganda turística no Brasil. Revista Turismo em Análise, São Paulo, Brasil, v. 1, n. 2, p. 78–84, 1990. DOI: 10.11606/issn.1984-4867.v1i2p78-84. Disponível em: https://revistas.usp.br/rta/article/view/63869.. Acesso em: 3 jan. 2026.