Can semiotics contribute to the understanding of fashion?

Authors

DOI:

https://doi.org/10.11606/issn.1984-5057.v16i2e228027

Keywords:

Semiotics, Fashion, Culture

Abstract

In "A Moda é Sintoma da Cultura?", Lucia Santaella offers us a work that explores the profound intersection between fashion and culture from a Peircean semiotic perspective. The author, known for her studies in semiotics and communication, investigates how fashion transcends its role as clothing and becomes a complex and multifaceted expression of society. Through a deep theoretical approach, Santaella analyzes the cultural, social and historical dynamics that shape fashion in contemporary times.

Downloads

Download data is not yet available.

Author Biography

  • Jorge Abrão, School of Higher Education in Advertising and Marketing

    Doutorando em Comunicação e Práticas de Consumo pela Escola Superior de Propaganda e Marketing de São Paulo (ESPM-SP), mestre em Ciências da Comunicação pela Escola de Comunicações e Artes da Universidade de São Paulo (ECA/USP) e bacharel em Linguística pela Universidade de Campinas (Unicamp).

References

LIPOVETSKY, Gilles; ROUX, Elyette. O luxo eterno. Editora Companhia das Letras, 2005.

NASIO, J.-D. Cinco lições sobre a teoria de Jacques Lacan. Zahar, 1993.

SANTAELLA, Lucia. A moda é sintoma da cultura? São Paulo: Estação das Letras e Cores, 2023.

Downloads

Published

2024-12-21

Issue

Vol. 16 No. 2 (2024): Os signos do consumo no seio da vida social: das linguagens aos fatos, dos fatos às mudanças sociais

Section

REVIEWS

License

Copyright (c) 2024 Jorge Abrão

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons BY-NC-SA License.

Licença Creative Commons

 

How to Cite

ABRÃO, Jorge. Can semiotics contribute to the understanding of fashion?. Signos do Consumo, [S. l.], v. 16, n. 2, p. e228027, 2024. DOI: 10.11606/issn.1984-5057.v16i2e228027. Disponível em: https://revistas.usp.br/signosdoconsumo/article/view/228027. Acesso em: 6 feb. 2026.