Brands, advertising and amounts related to periodization of life: Reframing possibilities of adult maturity

Abstract

This article is intended to reflect on the periodization of life, with an emphasis on old age, through representations of the brands and their expressions in advertising, discussing the notion of culture-world; we present aspects of periodization of life across multiple historical periods and the semiotic analysis, from Peirce's semiotics, of an advertising campaign. The relevance of this article is to show that advertising puts the old age in evidence, since the marks suggest the weakening of boundaries between ages in general, as well as the technology has the potential to promote closer ties between elderly and teens.