Trends on advertising and consumption in scientific communication journals of Qualis A2 from 2006 to 2017

Advertising and digital consumption in focus

Abstract

This work presents the qualitative results of data collection of the journals classified in the Qualis Capes A2 stratum in Communication - the most qualified in the Brazilian context -, to discuss the space of the publicity and consumption subfield focusing on digital with regard to the authors, institutions, their subjects and the theoretical-methodological perspectives of articles published from 2006 to 2017. The methodology of data collection is inspired by the work of Kim, Hayes, Avant and Reid. The results show a small presence of advertising itself, but a major advance in the issues of circulation, use and media consumption of media, brands, cultural products and digital services. The researches are mostly exploratory and qualitative, in the spectrum of what can be termed as media studies.