The denunciation of domestic violence against women in circulation from advertising
DOI:
https://doi.org/10.11606/issn.1984-5057.v14i2e204889Keywords:
Social advertising, Domestic violence, DenunciationAbstract
The article has the domestic violence against women as its theme, with a focus on the denunciation, and aims to identify the potential of the treatment given to the denunciation in the composition of social campaigns about domestic violence against women. To do so, reflections on the politics of pity and on the denunciation, according to Boltanski, and on the role of women in the constitution of the family in the Brazilian social context are presented. Then, the analysis of an advertising piece, from the perspective of Peircean semiotics, is carried out. The results are relevant both for the production in social advertising, for adding a new point of view to the denunciation, and for the resizing of public politics regarding domestic violence.
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Copyright (c) 2023 Maria Ogécia Drigo, Alez Sandro Benetti Dias
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