The consumption rituals in bookstagram and the bookcycle process: digital mediations and the platformization of reading

Abstract

This article investigates literary consumption rituals within the digital ecosystem of Bookstagram, based on a qualitative and exploratory approach. It is grounded in studies on mediatization, platformization, and cultural consumption. Through systematic observation and content analysis, the study proposes the theoretical-methodological model “BookCiclo Process,” which describes the cycle of literary visibility on platforms mediated by content creators. Bookstagram is analyzed as a mediatized space where reading becomes shareable and performative content, involving experiences of discovery, reviewing, recommending, and interaction. The study reveals how algorithms shape the circulation of books, influencing strategies of visibility, engagement, and consumption. It concludes that bookstagram constitutes a strategic arena of cultural mediation and identity expression, where literary consumption is driven by digital logics, reaffirming the role of platforms in the reconfiguration of reading practices.