Franco Fábrica. Análise da Publicidade do Seat 600 (1957-1973)

Authors

  • Antonio Raúl Fernández Rincón Universidad de Murcia

DOI:

https://doi.org/10.11606/issn.1984-5057.v3i2p181-193

Keywords:

Advertising, Propaganda, Franco, Seat 600

Abstract

We present in this paper the results of a socio-semiotic analysis on a large sample of graphical and audio-visual advertising. This analysis tries to know the language mechanisms used as communication axes in the advertisements of “Seat 600”. At a time like the present when the brands are struggling to fit into a "collective consciousness", generating empathy through segmented media at the lowest cost, it is appropriate to devote some words to this small product that might have succeeded.

Downloads

Author Biography

  • Antonio Raúl Fernández Rincón, Universidad de Murcia
    Licenciado en Publicidad y Relaciones Públicas, Universidad Complutense de Madrid. Máster en estudios avanzados en comunicación, Universidad de Murcia. Realizando doctorado en el programa de Gestión de la Información, Universidad de Murcia.

Downloads

Published

2011-12-10

Issue

Vol. 3 No. 2 (2011): Signos do Consumo: Jovem Maturidade?

Section

ARTICLES

License

Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons BY-NC-SA License.

Licença Creative Commons

 

How to Cite

FERNÁNDEZ RINCÓN, Antonio Raúl. Franco Fábrica. Análise da Publicidade do Seat 600 (1957-1973). Signos do Consumo, [S. l.], v. 3, n. 2, p. 181–193, 2011. DOI: 10.11606/issn.1984-5057.v3i2p181-193. Disponível em: https://revistas.usp.br/signosdoconsumo/article/view/41810.. Acesso em: 2 apr. 2025.