On the importance of emotional brand politics

Abstract

In order to be a provider of insights and experiments not only socio-relational but provisions relating to fundamental affective reactions that cause emotional affinity, affection, support, passion, indifference, detachment, anger, disgust etc., The brand is a provider of contemporary experiences . Generates temporary monopoly elements symbolic and economic relying on perceptions that replace rational characteristics by sensory and emotional experiences, something experienced both physical and imaginary. The article proposes to discuss this subject theoretically and critically, the object of theoretical reflections and successful books.