Were the advertising creatives artists? Identity, quotidian, discourse

Authors

  • Maria Cristina Dias Alves ECA-USP

DOI:

https://doi.org/10.11606/issn.1984-5057.v4i2p180-196

Keywords:

advertising creation, quotidian, identity, discourse

Abstract

This paper treats some concepts of quotidianity, identity and of the production of meaning within the creative advertising work due of an unpredictably interaction with increasingly consumers dispersed, producers and propagators of stories. Our objective is to discuss the identity of the professional advertising creation as a construct, from the modes of art making, which been changing in contemporaneity, time of transition, in which roles and norms are being revised.

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Author Biography

  • Maria Cristina Dias Alves, ECA-USP
    Doutoranda em Ciências da Comunicação da Escola de Comunicações e Artes da Universidade de São Paulo, professora conferencista da disciplina Redação 1, graduação em Publicidade e Propaganda na ECA-USP; diretora de criação e redatora publicitária.

Published

2012-12-04

How to Cite

Were the advertising creatives artists? Identity, quotidian, discourse. Signos do Consumo, [S. l.], v. 4, n. 2, p. 180–196, 2012. DOI: 10.11606/issn.1984-5057.v4i2p180-196. Disponível em: https://revistas.usp.br/signosdoconsumo/article/view/50872.. Acesso em: 26 jun. 2024.