Contemporary media and popular culture: mediation and protection

Authors

  • Maria Salett Tauk Santos Universidade Federal Rural de Pernambuco

DOI:

https://doi.org/10.11606/issn.1984-5057.v5i1p5-18

Keywords:

media, popular culture and citizenship

Abstract

The article analyse the relationship between mass media and contemporary popular culture in the context of social inequality and citizenship building. From the study about the messages conveyed by print journalism and audiovisual in Brazil, the research demonstrates the tutelary role assumed by these media when the audience involves popular contexts. So, change the meaning of communication between the media and their receptors. Instead of talking to or with popular audiences, the media speaks for them or on their behalf.

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Author Biography

  • Maria Salett Tauk Santos, Universidade Federal Rural de Pernambuco
    Jornalista, Doutora em Ciências da Comunicação pela ECA-USP. Professora do Programa de Pós-Graduação em Extensão Rural e Desenvolvimento Local (Posmex) da Universidade Federal Rural de Pernambuco – UFRPE; Coordenadora do GP Comunicação e Desenvolvimento Regional e Local da Sociedade Brasileira de Estudos Interdisciplinares da Comunicação – Intercom.

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Published

2013-06-21

Issue

Vol. 5 No. 1 (2013): Os Signos do Consumo em tempos de tutela midiática e da crise econômica

Section

ARTICLES

License

Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons BY-NC-SA License.

Licença Creative Commons

 

How to Cite

SANTOS, Maria Salett Tauk. Contemporary media and popular culture: mediation and protection. Signos do Consumo, [S. l.], v. 5, n. 1, p. 5–18, 2013. DOI: 10.11606/issn.1984-5057.v5i1p5-18. Disponível em: https://revistas.usp.br/signosdoconsumo/article/view/70461.. Acesso em: 21 nov. 2024.