Semiotics Applied to Advertising: A Study of Different Forms of Advertising´s Cosmetics Seda

Authors

  • Dhione Oliveira Santana Universidade Federal de Sergipe
  • Raquel Marques Carriço Ferreira Universidade Federal de Sergipe

DOI:

https://doi.org/10.11606/issn.1984-5057.v5i1p117-127

Keywords:

semiotics, imagetic analysis, advertising, printed ad

Abstract

Abstract This article seeks to apply the Peircean semiotic analysis on printed advertisements of different products of the brand "Seda". The research was based on the didactic-pedagogical model proposed by Lucia Santaella (2002), from three points of view presented by Peirce. Here, we also review the literature on advertising communication to conceptualize the subject matter presented.

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Author Biographies

  • Dhione Oliveira Santana, Universidade Federal de Sergipe
    Formando do Curso de Publicidade e Propaganda da UFS. Bolsista de Iniciação Científica do CNPq.
  • Raquel Marques Carriço Ferreira, Universidade Federal de Sergipe

    Doutora em Televisão e Cinema pela Universidade Nova de Lisboa, Professora do Curso de Publicidade e Propaganda da Universidade Federal de Sergipe, UFS.

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Published

2013-06-21

Issue

Vol. 5 No. 1 (2013): Os Signos do Consumo em tempos de tutela midiática e da crise econômica

Section

ARTICLES

License

Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons BY-NC-SA License.

Licença Creative Commons

 

How to Cite

Semiotics Applied to Advertising: A Study of Different Forms of Advertising´s Cosmetics Seda. Signos do Consumo, [S. l.], v. 5, n. 1, p. 117–127, 2013. DOI: 10.11606/issn.1984-5057.v5i1p117-127. Disponível em: https://revistas.usp.br/signosdoconsumo/article/view/70467.. Acesso em: 24 jul. 2024.