Semiotics Applied to Advertising: A Study of Different Forms of Advertising´s Cosmetics Seda
DOI:
https://doi.org/10.11606/issn.1984-5057.v5i1p117-127Keywords:
semiotics, imagetic analysis, advertising, printed adAbstract
Abstract This article seeks to apply the Peircean semiotic analysis on printed advertisements of different products of the brand "Seda". The research was based on the didactic-pedagogical model proposed by Lucia Santaella (2002), from three points of view presented by Peirce. Here, we also review the literature on advertising communication to conceptualize the subject matter presented.Downloads
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Published
2013-06-21
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How to Cite
Semiotics Applied to Advertising: A Study of Different Forms of Advertising´s Cosmetics Seda. Signos do Consumo, [S. l.], v. 5, n. 1, p. 117–127, 2013. DOI: 10.11606/issn.1984-5057.v5i1p117-127. Disponível em: https://revistas.usp.br/signosdoconsumo/article/view/70467.. Acesso em: 24 jul. 2024.