See, read, touch and interact with the sol beer press add

Authors

  • Fernanda Rodrigues Pucci

DOI:

https://doi.org/10.11606/issn.1984-5057.v3i1p75-90

Keywords:

advertising, semiotics, image, interaction

Abstract

This article is a small part of a larger work and presents a theoretical and technical analysis from one of the ads for the launch of SOL beer in Brazil. For that draws some theoretical concepts of image analysis and advertising rhetoric focused on a interactive press add (requires manipulation). The main objective is to know how does the formation of meaning in advertising messages that use the interaction with the receptor occurs. The study is based on theories by Peirce, Barthes and Eco.

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Author Biography

  • Fernanda Rodrigues Pucci
    Mestranda do PPGCOM/UTP, coordenadora e professora do curso de Tecnologia em Marketing INESUL/FIPAR, e professora de Publicidade e Propaganda FAPAR.

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Published

2011-06-16

Issue

Vol. 3 No. 1 (2011): Signos do Consumo, Caleidoscópica

Section

ARTICLES

License

Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons BY-NC-SA License.

Licença Creative Commons

 

How to Cite

See, read, touch and interact with the sol beer press add. Signos do Consumo, [S. l.], v. 3, n. 1, p. 75–90, 2011. DOI: 10.11606/issn.1984-5057.v3i1p75-90. Disponível em: https://revistas.usp.br/signosdoconsumo/article/view/50001.. Acesso em: 17 jul. 2024.