Literatura infantil fractal e mercado editorial: lições contemporâneas
DOI:
https://doi.org/10.11606/va.v0i20.50794Keywords:
contemporaneidade, consumo, estudos culturais, literatura infantil, mercado editorialAbstract
Este artigo analisa implicações sociológicas e filosóficas do caminho que se segue ao objeto literário como mercadoria fetichizada; caminho da defasagem de valores que o revestiam, a saber, o valor de uso, o de troca e o do próprio signo fetichizado. Estudaremos o momento em que a arte deixa de bastar-se a si mesma e passa a integrar a lógica de produção atual. Refletiremos sobre o tema em sua mudanças históricas, comentando obras representativas e fundamentando nossa visão sobre a relação marketing/ideologia/literatura infantil.
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Copyright (c) 2011 Fúlvio de Oliveira Saraiva, Fernanda Maria Abreu Coutinho
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