The main values in the journalistic discourse of Veja Magazine

Authors

  • Alexandre Rossato Augusti Federal University of Rio Grande do Sul (UFRGS).

DOI:

https://doi.org/10.11606/issn.1982-677X.rum.2008.51112

Keywords:

Journalism, behaviour, values.

Abstract

Twenty two cover matters from Veja magazine about behavior were analyzed, to define the main values that the magazine emphasizes as central to guide the contemporary behavior. The sample included 56 issues, from september 2003 to september 2004. The objective is to answer how Veja builds contemporary behavior and gives meanings to the values that guide it. With this purpose, the dominant values represented in the matters were mapped, identifying the discursive marks of these values and how they make an effect of paraphrases along several texts. We underline, in our conclusions, that Veja defends and individual health, beautiful, intelligence and that lives with pleasure.

 

 

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Author Biography

  • Alexandre Rossato Augusti, Federal University of Rio Grande do Sul (UFRGS).

    Master degree from the PostGraduate Programme in Communication and Information of the Federal University of Rio Grande do Sul (UFRGS). araugusti@yahoo.com.

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Published

2008-06-25

Issue

Vol. 1 No. 2 (2008)

Section

Articles

License

Declaro a total e irrestrita cessão de direitos autorais sobre o texto enviado para publicação na Rumores – Revista Online de Comunicação, Linguagem e Mídias. Entendo que o conteúdo do artigo é de minha inteira responsabilidade, inclusive cabendo a mim a apresentação de permissão para uso de imagens, ilustrações, tabelas, gráficos de terceiros que, porventura, venham a integrá-lo.

How to Cite

AUGUSTI, Alexandre Rossato. The main values in the journalistic discourse of Veja Magazine. RuMoRes, [S. l.], v. 1, n. 2, 2008. DOI: 10.11606/issn.1982-677X.rum.2008.51112. Disponível em: https://revistas.usp.br/Rumores/article/view/51112.. Acesso em: 7 jan. 2025.