From the suggestion box to digital media: communication strategies for the Boticário
DOI:
https://doi.org/10.11606/issn.1982-677X.rum.2010.51193Keywords:
Organizational communication, digital media, communication management.Abstract
This article discusses the changes inflicted by communication and information technology on the context of corporations. Modern organizations have been using a large number of digital tools, therefore communication management needs to develop strategies to promote the openning of organizational relationship channels also in cyberspace. Through literature research and studying the uses of digital media by O Boticário, we investigate such organizational reality in the context of the mentioned transformations. From this point of view, we propose a reflection on the use of digital media taking into account the characteristics of organizational culture and the audience involved as well.Downloads
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Declaro a total e irrestrita cessão de direitos autorais sobre o texto enviado para publicação na Rumores – Revista Online de Comunicação, Linguagem e Mídias. Entendo que o conteúdo do artigo é de minha inteira responsabilidade, inclusive cabendo a mim a apresentação de permissão para uso de imagens, ilustrações, tabelas, gráficos de terceiros que, porventura, venham a integrá-lo.