Media world into the beauty world: how do esthetician acquire cosmetic products

Authors

  • Jeanete Moussa Alma University Gama Filho (UGF), Brazil.
  • Magda Lucy Ribeiro Botelho da Costa University Gama Filho (UGF), Brazil.

DOI:

https://doi.org/10.11606/issn.1982-677X.rum.2011.51258

Keywords:

Esthetics, media, cosmetics, search, esthetics consultant.

Abstract

Here is disclosed a quantitative and qualitative survey involving 250 professionals from esthetics area during the 5th Scientific Latin America Conference of Esthetics, Health and Welfare, from August, 28th to 31st, 2010, in São Paulo. The purpose was to verify how cosmetic products are chosen by beauty consultants in order to attend their activities as well as evaluate the press and internet influence on their option. Besides, it was evaluated the professionals’ behavior at the choice moment given to the diversity and launches offered by this market.

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Author Biographies

  • Jeanete Moussa Alma, University Gama Filho (UGF), Brazil.

    Professor at the Postgraduate Programme in Esthetics of the University Gama Filho (UGF), Brazil. PhD in rehabilitation from Federal University of São Paulo (Unifesp), Brazil. Master degree in Education and Interdisciplinarity. Specialist in Education and Morphological Sciences.

  • Magda Lucy Ribeiro Botelho da Costa, University Gama Filho (UGF), Brazil.

    Degree in Jornalism from the Art School Alcantara Machado (FMU Educational Group). Student at the specializatiion course in Esthetics of the University Gama Filho (UGF), Brazil.

     

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Published

2011-12-19

Issue

Vol. 5 No. 10 (2011)

Section

Articles

License

Declaro a total e irrestrita cessão de direitos autorais sobre o texto enviado para publicação na Rumores – Revista Online de Comunicação, Linguagem e Mídias. Entendo que o conteúdo do artigo é de minha inteira responsabilidade, inclusive cabendo a mim a apresentação de permissão para uso de imagens, ilustrações, tabelas, gráficos de terceiros que, porventura, venham a integrá-lo.

How to Cite

Media world into the beauty world: how do esthetician acquire cosmetic products. RuMoRes, [S. l.], v. 5, n. 10, p. 166–187, 2011. DOI: 10.11606/issn.1982-677X.rum.2011.51258. Disponível em: https://revistas.usp.br/Rumores/article/view/51258.. Acesso em: 13 may. 2024.