Enunciative and discursive operations in a television worship by the Universal Church of the Kingdom of God

Authors

  • Bruno Sampaio Garrido São Paulo State University (Unesp), Brazil.

DOI:

https://doi.org/10.11606/issn.1982-677X.rum.2011.51266

Keywords:

Universal Church of the Kingdom of God (Igreja Universal do Reino de Deus), tele-evangelism, midiatization, enunciation, discourse.

Abstract

This study analyzes Bishop Edir Macedo’s preaching, from Universal Church of God’s Kingdom (IURD), exhibited on the television program Santo Culto em seu Lar. The objective was to verify the discursive strategies used in the construction and enunciation of his discourse and relations of meaning from it. It was found that Bishop’s preaching uses a set of enunciation in which his authority as a priest is reinforced, legitimizing his actions and constantly leading the relationship with stakeholders.

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Author Biography

  • Bruno Sampaio Garrido, São Paulo State University (Unesp), Brazil.

    Master candidate at the São Paulo State University (Unesp), Brazil. Journalist, graduated in Literature. bgarrido@fc.unesp.br.

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Published

2011-12-19

Issue

Vol. 5 No. 10 (2011)

Section

Articles

License

Declaro a total e irrestrita cessão de direitos autorais sobre o texto enviado para publicação na Rumores – Revista Online de Comunicação, Linguagem e Mídias. Entendo que o conteúdo do artigo é de minha inteira responsabilidade, inclusive cabendo a mim a apresentação de permissão para uso de imagens, ilustrações, tabelas, gráficos de terceiros que, porventura, venham a integrá-lo.

How to Cite

Enunciative and discursive operations in a television worship by the Universal Church of the Kingdom of God. RuMoRes, [S. l.], v. 5, n. 10, p. 315–332, 2011. DOI: 10.11606/issn.1982-677X.rum.2011.51266. Disponível em: https://revistas.usp.br/Rumores/article/view/51266.. Acesso em: 6 jul. 2024.