Interaction dispositives between newspapers and readers: the discursive logic of media corporations in Rio Grande do Sul

Authors

  • Viviane Borelli State University of Santa Maria (UFSM), Brazil.
  • Elisangela Carlosso Machado Mortari State University of Santa Maria (UFSM), Brazil.

DOI:

https://doi.org/10.11606/issn.1982-677X.rum.2013.69437

Keywords:

Interação, leitor, organização jornalística, discurso.

Abstract

We analyze the enunciative operations proposed by news organizations from the state of Rio Grande do Sul aiming at maintaining and amplifying contact with their readers. We describe to such intent the discursive logic of the following newspapers as they seek contact with their readers: Diário de Santa Maria and A Razão (from Santa Maria), Gazeta do Sul (from Santa Cruz do Sul), O Nacional (from Passo Fundo), and A Plateia (from Sant’Anna do Livramento). We also have interviewed their editors-in-chief. Newspapers create singular strategies so that readers buy the paper and also keep in touch via the digital environment. Nevertheless, even if the reader is invited to participate by a new reading contract, that occurs under rules which are established at and by the news organization.

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Author Biographies

  • Viviane Borelli, State University of Santa Maria (UFSM), Brazil.

    Professor at the Communications Department of State University of Santa Maria (UFSM), Brazil. PhD in Communications from the University of Vale do Rio Sinos (Unisinos), Brazil. viviborelli10@gmail.com.

     

  • Elisangela Carlosso Machado Mortari, State University of Santa Maria (UFSM), Brazil.
    Professor at the Communications Department of State University of Santa Maria (UFSM), Brazil. PhD in Communication and Culture from the State University of Rio de Janeiro (UFRJ). elimortari@hotmail.com.

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Published

2013-12-27

Issue

Vol. 7 No. 14 (2013)

Section

Articles

License

Declaro a total e irrestrita cessão de direitos autorais sobre o texto enviado para publicação na Rumores – Revista Online de Comunicação, Linguagem e Mídias. Entendo que o conteúdo do artigo é de minha inteira responsabilidade, inclusive cabendo a mim a apresentação de permissão para uso de imagens, ilustrações, tabelas, gráficos de terceiros que, porventura, venham a integrá-lo.

How to Cite

Interaction dispositives between newspapers and readers: the discursive logic of media corporations in Rio Grande do Sul. RuMoRes, [S. l.], v. 7, n. 14, p. 158–176, 2013. DOI: 10.11606/issn.1982-677X.rum.2013.69437. Disponível em: https://revistas.usp.br/Rumores/article/view/69437.. Acesso em: 12 may. 2024.