The ideology of social entrepreneurship

Authors

  • Vander Casaqui School of Higher Education in Advertising and Marketing (ESPM), São Paulo, Brazil.

DOI:

https://doi.org/10.11606/issn.1982-677X.rum.2014.89636

Keywords:

Social entrepreneurship, communication and discourse, work, entrepreneurial culture.

Abstract

In the context of the new spirit of capitalism (BOLTANSKI; CHIAPELLO) as well as of the work identity crisis (DUBAR), we study the discourses on social entrepreneurship extracted from Portuguese organizations websites, such as the Institute of social entrepreneurship (IES), and projects such as the Map of innovation and social entrepreneurship (MIES), supported by the European Commission. The objective is to understand the discursive strategies and slidings of sense around the role of the social entrepreneur in the contemporary Portuguese scene. Our methodology is based on a theoretical and methodological approach of French Discourse Analysis and in the philosophy of language by Mikhail Bakhtin.

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Author Biography

  • Vander Casaqui, School of Higher Education in Advertising and Marketing (ESPM), São Paulo, Brazil.
    Professor at the Postgraduate Programme in Communication and Consumption Practices of the  School of Higher Education in Advertising and Marketing (ESPM), São Paulo, Brazil. vander.casaqui@gmail.com.

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Published

2014-12-22

Issue

Vol. 8 No. 16 (2014)

Section

Articles

License

Declaro a total e irrestrita cessão de direitos autorais sobre o texto enviado para publicação na Rumores – Revista Online de Comunicação, Linguagem e Mídias. Entendo que o conteúdo do artigo é de minha inteira responsabilidade, inclusive cabendo a mim a apresentação de permissão para uso de imagens, ilustrações, tabelas, gráficos de terceiros que, porventura, venham a integrá-lo.

How to Cite

The ideology of social entrepreneurship. RuMoRes, [S. l.], v. 8, n. 16, p. 19–36, 2014. DOI: 10.11606/issn.1982-677X.rum.2014.89636. Disponível em: https://revistas.usp.br/Rumores/article/view/89636.. Acesso em: 18 may. 2024.