Corporate reputation: conceptual propositions in the specialized literature
DOI:
https://doi.org/10.11606/issn.2238-2593.organicom.2016.139337Keywords:
Organizational reputation. Specialized literature. Corporate image.Abstract
This article identifies conceptual propositions in the specialized literature on the concept of organizational reputation, from international journals. The concepts of organizational image and organizational reputation are taken as distinct definitions, but with a relation of dependence. Twelve articles from two international journals, between the periods of 2009 to June 2013 were analysed. The results allowed us to locate in which aspects the concept of organizational reputation is defined.
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