Strategic positioning in tourism: sabre Brazil case study

Authors

  • Braulio Oliveira Fundação Instituto de Administração
  • Marcos Cortez Campomar Universidade de São Paulo; Faculdade de Economia, Administração e Contabilidade; Departamento de Administração
  • Carolina Luis Universidade de São Paulo; Faculdade de Economia, Administração e Contabilidade

DOI:

https://doi.org/10.11606/issn.1984-4867.v19i1p64-84

Keywords:

strategic positioning, tourism competitiveness.

Abstract

The definition of an estrategic-driven that aims to coordinate enterprises actions and optimize used resources, as well as the way as the target observes and interprets this driven in relative terms to the competitors-drivens of the company is basic for the success of a business. This paper presents the state of the art relating to strategic positioning and the results of a research that had as aim to know the strategic positioning process carried out by a company operating company in the tourism sector. Carried out for the method of the case study research, the collected data show the importance of the procedure such as described in literature, and place organizational culture as a critical factor for the success of the process, besides calling the attention for the necessity of the continuous cheking of the entrerprise enviroment, as form to contribute for its success and its longevity.

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Author Biographies

  • Braulio Oliveira, Fundação Instituto de Administração
    Doutor em Administração pela FEA/USP, professor da FIA.
  • Marcos Cortez Campomar, Universidade de São Paulo; Faculdade de Economia, Administração e Contabilidade; Departamento de Administração
    Livre-Docente em Administração pela FEA/USP, professor Titular do Departamento de Administração da FEA/USP.
  • Carolina Luis, Universidade de São Paulo; Faculdade de Economia, Administração e Contabilidade
    Graduada em Administração pela FEA/USP.

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Published

2008-05-01

Issue

Vol. 19 No. 1 (2008)

Section

Articles

License

Authors retain the copyright and grant the journal the right of first publication, with the work simultaneously licensed under the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0), allowing the sharing of the work with recognition of its authorship and initial publication in RTA. 

How to Cite

OLIVEIRA, Braulio; CAMPOMAR, Marcos Cortez; LUIS, Carolina. Strategic positioning in tourism: sabre Brazil case study. Revista Turismo em Análise, São Paulo, Brasil, v. 19, n. 1, p. 64–84, 2008. DOI: 10.11606/issn.1984-4867.v19i1p64-84. Disponível em: https://revistas.usp.br/rta/article/view/14142.. Acesso em: 6 jul. 2024.