Variables that influence in the election of a tourism agency for the academics students public
DOI:
https://doi.org/10.11606/issn.1984-4867.v19i1p85-102Keywords:
travel agency, consumer behavior, decision taking.Abstract
The tourist segment has passed by profound transformations, among them, that called desintermediation. To know what leads the consumer to choose one agency among others or to buy directly from the tourist suppliers is an important factor for this type of organization survival. The article objective is to identify these reasons among the university public. To elaborate the collection instrument, an initial qualitative survey was carried out, in order to identify those variable considered more relevant by the consumer, which had been utilized to structure a questionnaire, in 5 points Likert scale. A transversal cut research with 150 students of an education institution was applied. It was identified that the service is considered the most important factor to the great part of the interviewed students in the choice of an agency. The factorial analysis showed that the desintermediation propensity is more relevant among both the youngest and the people who travel more frequetly.Downloads
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Published
2008-05-01
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Authors retain the copyright and grant the journal the right of first publication, with the work simultaneously licensed under the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0), allowing the sharing of the work with recognition of its authorship and initial publication in RTA.
How to Cite
AZEVEDO, Maurício Sanitá de; SPERS, Eduardo Eugênio; FARAH, Osvaldo Elias. Variables that influence in the election of a tourism agency for the academics students public. Revista Turismo em Análise, São Paulo, Brasil, v. 19, n. 1, p. 85–102, 2008. DOI: 10.11606/issn.1984-4867.v19i1p85-102. Disponível em: https://revistas.usp.br/rta/article/view/14143.. Acesso em: 17 jun. 2024.