Tourist destinations images: a criticai analysis of the promotional campaign made by the City Council of Recife

Authors

  • Sérgio Rodrigues Leal University of Surrey, Inglaterra

DOI:

https://doi.org/10.11606/issn.1984-4867.v17i3p36-55

Keywords:

destination image, tourism, Recife.

Abstract

The importance of images for the destination choice process has long been recognised by tourism researchers. ln Brazil, however, the studies in this area are very incipient. The selection of images to compose the promotion campaign of a destination is to be based on a theoretical model of destination image measurement. For this study, the framework proposed by Echtner e Ritchie (1991) was chosen to help the analysis of the images used in the promotion campaigns of Recife in 2001, 2002 and 2003. It is possible to Gotice that the images selected by the city's oficial body do not encompass all the dimensions presented in the framework used in this study, few photographs show Recife's atmosphere, especially when it comes to unique, peculiar, images of the city.

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Author Biography

  • Sérgio Rodrigues Leal, University of Surrey, Inglaterra
    Doutorando em Turismo na University of Surrey, Inglaterra; Master of Tourism, pela James Cook University, Austrália; bacharel em Turismo com MBA em Administração de Marketing de Serviços pela UFPE. Professor e coordenador - em licença para realização de estudos no exterior - do Curso de Bacharelado em Turismo das Faculdades Integradas da Vitória de Santo Antão. Secretário da Association for Tourism in Higher Education.

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Published

2006-12-23

Issue

Vol. 17 No. 3 (2006)

Section

Articles

License

Authors retain the copyright and grant the journal the right of first publication, with the work simultaneously licensed under the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0), allowing the sharing of the work with recognition of its authorship and initial publication in RTA. 

How to Cite

LEAL, Sérgio Rodrigues. Tourist destinations images: a criticai analysis of the promotional campaign made by the City Council of Recife. Revista Turismo em Análise, São Paulo, Brasil, v. 17, n. 3, p. 36–55, 2006. DOI: 10.11606/issn.1984-4867.v17i3p36-55. Disponível em: https://revistas.usp.br/rta/article/view/63755.. Acesso em: 15 jun. 2024.