Consumption: Theoretical review of the possible reasons for "going shopping" through the infographic

Abstract

This paper aims to promote a preliminary theoretical discussion on the consumer society, with a brief historical summary, and a discussion on how the theories and authors of this field relate. The infographic at the end proposes a general synthesis based on the relationships found between authors and theories. The literature points out that the discovery and self-expression, social tagging, the transfer of meaning for the artifacts according to each culture and rituals are seen as possible causes that could lead to consumer activity.