Digital directed communication

a discussion about big data and public relations

Authors

DOI:

https://doi.org/10.11606/issn.1984-5057.v12i1p4-13

Keywords:

Directed Communication, Big Data, Public Relations

Abstract

This article works with the concepts of Direct Communication from the perspective of Public Relations and Big Data and the goal is to relate both in a current context. The purpose is to discuss the updating of the concept of Directed Communication for the backdrop digital - Digital Directed Communication – and to understand somewhat about the results that can bring to the Public Relations area, using as methodology the bibliographic research. It is a promising line of research - that approaches the Big Data closer to the Public Relations area.

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Author Biographies

  • Valmor Rhoden, Universidade Federal do Pampa

    Pós-Doutorando em Educação pela UFSM ( 2017 - 2018-1).

    Doutor em Comunicação pela PUCRS ( 2013).

    Professor Adjunto da UNIPAMPA – Câmpus São Borja desde 2011.

    Docente no ensino superior há mais de 16 anos.  

  • Fernanda Sagrilo Andres, Universidade Federal do Pampa

    Graduated in Social Communication - Public Relations from the University of Cruz Alta (2007), Specialization in University Teaching from the Integrated Regional University of Upper Uruguay and Missions - Campus Santiago (2011), Master in Communication from the Postgraduate Program in Media Communication - Line: Media and Communication Strategies of the Federal University of Santa Maria (2012) and PhD by the same program (2017). She is currently a professor in the Public Relations course at the Federal University of Pampa.

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Published

2020-03-01

Issue

Vol. 12 No. 1 (2020): Transformações na publicidade e nos consumos a partir da mediação dos algoritmos e processos em Big Data

Section

Eixo Temático

License

Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons BY-NC-SA License.

Licença Creative Commons

 

How to Cite

RHODEN, Valmor; ANDRES, Fernanda Sagrilo. Digital directed communication: a discussion about big data and public relations. Signos do Consumo, [S. l.], v. 12, n. 1, p. 4–13, 2020. DOI: 10.11606/issn.1984-5057.v12i1p4-13. Disponível em: https://revistas.usp.br/signosdoconsumo/article/view/162843.. Acesso em: 21 nov. 2024.