It can change, but never loose the essence: little red hiding hood as a publicitary text
DOI:
https://doi.org/10.11606/issn.1984-5057.v5i2p153-169Keywords:
advertisement, fairy tale, image, cultural textAbstract
This study aims to present how the fairy tales as cultural codes can be recognized, even with the changes undergone over time, by analyzing six advertisements that have the tale Little Red Riding Hood as a creative concept. From the concepts of cultural text of Russian semiotics and the theories of image of Gombrich was possible to recognize as codes the red hood and the bad wolf and to point the transformations in the narrative that were suited to the objectives of advertisers.Downloads
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Published
2013-12-19
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ARTICLES
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Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons BY-NC-SA License.
How to Cite
It can change, but never loose the essence: little red hiding hood as a publicitary text. Signos do Consumo, [S. l.], v. 5, n. 2, p. 153–169, 2013. DOI: 10.11606/issn.1984-5057.v5i2p153-169. Disponível em: https://revistas.usp.br/signosdoconsumo/article/view/76352.. Acesso em: 31 aug. 2024.