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Vol. 7 No. 2 (2015): Consumo, perspectivas mercadológicas e socioculturais em foco

(Julho-dezembro)

Published: 2015-12-15

PRESENTATION

Consumo, perspectivas mercadológicas e socioculturais em foco

Eneus Trindade, Clotilde Perez

114-117
- PDF (Portuguese)

ARTICLES

The origins of brands and modern advertising: Soap's advertising campaigns

António Machuco Rosa

118-139
- PDF (Portuguese)
The influence of transgression and consumer anger on service providers’ evaluation

Susi D’Almeida Garrett, Paulo H. M. Prado

140-156
- PDF (Portuguese)
Social causes and new communication platforms: Theories, feasibility and practices

Leandro Batista, Nathalia Santos Andrijic

157-175
- PDF (Portuguese)
Consumption: Theoretical review of the possible reasons for "going shopping" through the infographic

Tobias Oliveira Camargo

176-190
- PDF (Portuguese)
Socio semiotics analysis of a discourse of a political party

Rosália Maria Netto Prados, Moacir Wuo, Luci Mendes de Melo Bonini

191-204
- PDF (Portuguese)
The television advertising and child consumer of elementary education in the municipality of Ijuí / RS

Cláudio de Musacchio, Jociane Marchesan Oling

206-216
- PDF (Portuguese)
Adverstising’s participation in children’s socialization and moral formation

Lyvia Tascone

217-229
- PDF (Portuguese)

REVIEWS

A filosofia da comunicação de Flusser ou por uma nova imaginação

Larissa Drigo Agostinho

230-235
- PDF (Portuguese)