HOW TO REINVENT INDEPENDENCES IN THE CONTEXT OF PLATFORMIZATION, DATAFICATION AND THE ATTENTION ECONOMY?

Authors

  • Ana Roberta Vieira de Alcântara Universidade de São Paulo. Escola de Comunicações e Artes

DOI:

https://doi.org/10.11606/issn.2176-1507.v28i2p37-47

Keywords:

attention economy, platform society, media ecology

Abstract

In a platformized world, driven by datafication and algorithmic modulation strategies, how to have freedom and independence with so much concentration of media power? This paper is a conceptual exploration of the current media context and articulates three perspectives: the first makes a retrospective of the formation of information and communication monopolies since the 19th century; the second deals with platformization, algorithmic modulation and datafication, which are central in the digital world and in today's economy; the third brings the media ecology perspective, an approach that treats the medium as an ambience that permeates all existence. The result is the construction of a scenario that allows us to analyze current communication phenomena in depth and scope and seek ways to act with more freedom as individuals and society.

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References

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Published

16-10-2023

Issue

Vol. 28 No. 2 (2023): Alternative and Popular Journalism

Section

ALCAR Dossier

License

Copyright (c) 2023 Ana Roberta Vieira de Alcântara

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How to Cite

ALCÂNTARA, Ana Roberta Vieira de. HOW TO REINVENT INDEPENDENCES IN THE CONTEXT OF PLATFORMIZATION, DATAFICATION AND THE ATTENTION ECONOMY?. Alterjor Journal, São Paulo, Brasil, v. 28, n. 2, p. 37–47, 2023. DOI: 10.11606/issn.2176-1507.v28i2p37-47. Disponível em: https://revistas.usp.br/alterjor/article/view/212612. Acesso em: 10 apr. 2026.