Imagem e poder: a simbologia por trás de Carlos Bolsonaro na posse do presidente
DOI:
https://doi.org/10.11606/issn.2176-1507.v21i1p32-49Keywords:
Communication, Politics, ImageAbstract
This paper analyzes the symbology behind the image of the city councilman Carlos Bolsonaro (PSC-RJ), son of President Jair Bolsonaro, in the possession of his father as president of the Republic on January 1, 2019. The councilman paraded in the rolls-royce in an explication of the complex game of relations that defines its meaning, far beyond the mere image of the day of possession. We analyzed the photographic image of the day of the possession compared to all the possessions of the presidents elected since the country's re-democratization in 1985. We understand that the president's son plays an important role in this logic of cultural war, typical of social networks. There are hard things a president cannot say. It is helpful to have people say for it. Thus, the president preserveshimself (or should), adopting a more moderate tone (should), as he requests the position, but has a strategic ally. As a theoretical reference we use Jacques Rancière and Maria Helena Weber.
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