A rádio que “mostra” notícia: uma análise do canal da CBN no YouTube e uma nova categorização do uso de vídeos por emissoras radiofônicas
DOI:
https://doi.org/10.11606/issn.2176-1507.v23i1p311-325Keywords:
Expaded radio, Video, YouTube, CBN RadioAbstract
Video consumption has grown exponentially in digital media and, in parallel, radio has expanded to other platforms seeking diversity of audience and greater circulation of its content. In relation to this occupation of new spaces, this article discusses the use of video on the radio and, more specifically, its availability on YouTube. In order to observe how Rádio CBN makes use of its channel to make videos available, we discussed the strategies for appropriating the audiovisual format used by this station on a digital platform. As a main result, we identified that there are two main purposes of its use: 1) database and 2) circulation enhancer. At the end of the analysis, we present an update of Lopez's (2012) categorization on the use of video by radio stations.
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References
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