Muito mais que Yellowface: o início do reconhecimento asiático

Abstract

The central theme of the project is to research the concept of “yellowface” and the lack of representation of Asians in Western television programs. This research has as main objective to find solutions that can answer the question of what makes the yellow people to be represented, most of the time, in a labeled and stereotyped way, or even not represented, as is the case of several media productions. who represent the Asian in a caricature and offensive way. During the period, some concepts and authors were approached, such as public opinion by Walter Lippmann and stereotype for Stuart Hall. In addition to those mentioned, an analysis of the images of the movie “Bonequinha de Luxe” was carried out based on Peter Burke's concept of stereotype; literature review on the concept of yellowface in cinema and definition of the concept of stereotype from Peter Burke's concept as well. Finally, Serge Moscovici's book, Social Representations, helped me to understand social representations as a means of recreating reality.