Plataformização e jornalismo alternativo: presença e estratégias contra-hegemônicas do Lado B do Rio

Abstract

The platformization of large global technology companies reframes individual practices and impacts journalistic routines too. The current alternative journalism, in contrast to traditional communication, is part of the dynamics of big techs. In this way, the general objective of the article is to identify alternative journalism positions in the face of the platformization process. Among the specific objectives are the mapping of the plurality of voices claimed by alternative journalism and the identification of counter-hegemonic strategies on the platforms. Such investigation takes place with the literature review, exploratory research, qualitative interview and content analysis of the vehicle Lado B do Rio.