Objectivity at the crossroads: decolonial turn and Exu’s epistemology in journalistic practice

Abstract

This article reflects on the epistemology of objectivity in journalism from a decolonial standpoint, specifically considering Exu's cosmology within the context of neoliberal and algorithmic infocracy. Objectivity has been taught as a central principle of journalistic practice, allowing journalism to legitimize itself as a pillar of modernity. However, we argue that the positivist epistemology underlying journalism perpetuates the production of knowledge based on colonial, patriarchal, and whiteness foundations. Although alternative epistemologies have been explored in the field of journalism, they are still scarce in academia, classrooms, and newsrooms. We propose deepening the dialogue with decolonial theories of journalism and contributing to the debate on Exu's epistemology in communication. The positivist philosophy of objectivity has been instrumental in maintaining power structures, reproducing violence, and suppressing marginalized voices. By analyzing the limitations of objectivity and embracing Exu's epistemology, this article fosters critical reflections on journalistic communication and encourages a decolonial shift in knowledge production.