Olympic communication: past, present and possible futures. By Paulo Conde, communications director of Brazil Olympic Committee

Authors

DOI:

https://doi.org/10.11606/issn.2176-1507.v30i2p155-172

Keywords:

Olympic Games, Sports Journalism, Press office, Paulo Conde

Abstract

Communication is one of the pillars of the International Olympic Movement. In addition to informing the public about what happens at the Olympic Games, the media, mainly television, are the main financiers of the International Olympic Committee, through the purchase of broadcasting rights. However, the technological and paradigmatic change in communication in recent years poses future challenges and has already changed the way in which national Olympic committees structure their communication departments. In an interview, the communication director of the Brazilian Olympic Committee, Paulo Conde, describes how the work is currently developed and reflects on the future challenges of Olympic communication.

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Author Biographies

  • William Douglas de Almeida, Universidade de São Paulo. Escola de Educação Física e Esporte

    Jornalista, Doutor pela Escola de Educação Física e Esporte da Universidade de São Paulo, pós-doutor pela Faculdade de Educação da Universidade de São Paulo. Membro do Grupo de Estudos Olímpicos da Universidade de São Paulo e da Academia Olímpica Internacional. E-mail: jornalismo_william@yahoo.com.br

  • Katia Rubio, Universidade de São Paulo. Faculdade de Educação

    Professora associada da Faculdade de Educação da Universidade de São Paulo. Doutora pela Faculdade de Educação da Universidade de São Paulo, coordenadora do Grupo de Estudos Olímpicos da Universidade de São Paulo e membro da Academia Olímpica Internacional. 

References

ALMEIDA, William Douglas de; FRANCESCHI NETO, Virgílio. Entre o direito de transmitir e o de informar. Do pós ao neo olimpismo, p. 145.

PAYNE, Michael. A virada Olímpica. Casa da Palavra, 2006.

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Published

10-07-2024

Issue

Vol. 30 No. 2 (2024): Popular & Alternative Journalism

Section

Interview

License

Copyright (c) 2024 William Douglas de Almeida, Katia Rubio

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How to Cite

ALMEIDA, William Douglas de; RUBIO, Katia. Olympic communication: past, present and possible futures. By Paulo Conde, communications director of Brazil Olympic Committee. Alterjor Journal, São Paulo, Brasil, v. 30, n. 2, p. 155–172, 2024. DOI: 10.11606/issn.2176-1507.v30i2p155-172. Disponível em: https://revistas.usp.br/alterjor/article/view/226151. Acesso em: 15 apr. 2026.