Vol. 11 No. 20 (2014): Memória Institucional, Narrativas e Storytelling

Published: 2014-06-29

Full Issue

• PDF (Portuguese)

Editorial

• O tempo que não nos pertence

  Luiz Alberto de Farias, Paulo Nassar

  11-13

  • PDF (Portuguese)

Espaço Aberto

• The teaching of public relations in Brazil in relation to the digital technologies

  Valmor Rhoden, Juliana Lima Moreira Rhoden

  14-23

  • PDF (Portuguese)

• Events and their importance for management of organizational communication in post-modernity

  Luiz Alberto de Farias, Carolina Gancho

  24-38

  • PDF (Portuguese)

Dossiê

• Organizational identity and memory

  Davide Ravasi

  39-49

  • PDF (Portuguese)

• Identity is the organized territory that is ensured by the memory and by the narratives

  Paulo Nassar, Rodrigo Silveira Cogo

  50-60

  • PDF (Portuguese)

• History and organizational legitimacy: reflections on the organizational-historical narratives

  Larissa Conceição dos Santos

  61-72

  • PDF (Portuguese)

• Organizational memory: a theoretical and conceptual proposal

  Renata Cássia Andreoni de Souza

  73-83

  • PDF (Portuguese)

• Narrative webs: Aracne, Anansi and Spiderman

  José Carlos Sebe Bom Meihy

  84-92

  • PDF (Portuguese)

• Storytelling as a strategic communicational resource: constructing the identity and image of an organization

  Anita Cristina Cardoso Magalhães

  93-106

  • PDF (Portuguese)

• Storytelling, interação e memória: estudo sobre as narrativas transmidiáticas como mediadoras cognitivas da relação entre seus fãs

  Ramon Queiroz Marlet, Leandro Leonardo Batista

  107-117

  • PDF (Portuguese)

• Storytelling on a printed and digital platform: potential contribution of literary journalism

  Edvaldo Pereira Lima

  118-127

  • PDF (Portuguese)

• Narratives in building brands: storytelling and marketing communication

  Kleber Carrilho, Kleber Markus

  128-136

  • PDF (Portuguese)

• Institutional book, history and memory: dynamics of production

  Felipe Quintino Monteiro Lima

  137-147

  • PDF (Portuguese)

Entrevista

• Organizational memory, narrative of an experience that was successful in the course of time

  Nicole D´Almeida

  148-156

  • PDF (Portuguese)

Depoimentos

• Aberje: two decades of working based on historical responsibility and organizational memory

  Mateus Furlanetto de Oliveira, Patrícia Carla Gonçalves Salvatori

  157-161

  • PDF (Portuguese)

Pesquisa

• Storytelling and audio-visualization of corporate communication: the keys of the “Gracias por elegirnos” campaign (Balay)

  Carmen Costa-Sánchez

  162-176

  • PDF (Spanish)

• Memory and organizational communication in Brasil: interfaces

  Lucia Santa Cruz

  177-188

  • PDF (Portuguese)

• Conflicts and cultural barriers for communication: an empirical survey in multicultural environments

  Felipe Chibás Ortiz

  189-203

  • PDF (Portuguese)

• Innovations in the production of fantastic narratives in soap operas: from the original version to the remake of Saramandaia

  Carla Montuori Fernandes

  204-215

  • PDF (Portuguese)

Resenha

• Communication and culture: faces and interfaces of the relationships in organizations

  Vivian Soares de Araujo

  216-219

  • PDF (Portuguese)

• New methodological approaches to organizational communication and public relations

  Valéria de Siqueira Castro Lopes

  220-223

  • PDF (Portuguese)

• Connections at the speed of thought

  Vânia Penafieri

  224-226

  • PDF (Portuguese)

• The contribution of the digital medium to human development

  Tariana Brocardo Machado

  227-229

  • PDF (Portuguese)